The following is an article authored by Tina Park, a Founding Partner at Diagram and co-host of the health and design podcast Yah, No.

Have you ever called a customer service line with an automated list of options to choose from and after having listened to all the options (because the options have changed!) you select the one that you think is the one you need which then leads you to another set of options. And then after maneuvering through the maze of options you get automatically bounced back to the first list of options? …

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