Casey Winters – Medium

Casey Winters

Casey Winters

Product Visionary vs. Product Leader

Many people want to work in product management. One of the most common questions I receive is how to break into product management. It’s a…

Mar 13, 2018

Mar 13, 2018

Casey Winters
in
Greylock Perspectives

How to Set Up and Hire an Analytics Team

Analytics team are one of the hardest teams to scale.

Mar 1, 2018

How to Set Up and Hire an Analytics Team

Mar 1, 2018

Casey Winters

Align Revenue To The Value You Create

“We want to create more value than we capture.”

Feb 12, 2018

Align Revenue To The Value You Create

Feb 12, 2018

Casey Winters

What Are Growth Teams For, and What Do They Work On?

I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this…

Nov 27, 2017

What Are Growth Teams For, and What Do They Work On?

Nov 27, 2017

Casey Winters

Four Strategies to Win Big with Low Frequency Marketplaces

Frequency creates habit which creates loyalty which creates profit. Uber and Lyft are successful because consumers need to get from A to B…

Nov 9, 2017

Four Strategies to Win Big with Low Frequency Marketplaces

Nov 9, 2017

Casey Winters
in
Greylock Perspectives

The Value of Focus and When to Expand

When I was a teenager, I told my dad about a friend and his dad and how they had seven businesses. He immediately replied, “And none of…

Oct 17, 2017

The Value of Focus and When to Expand

Oct 17, 2017

Casey Winters

Why Onboarding is the Most Crucial Part of Your Growth Strategy

When people talk about growth, they usually assume the discussion is about getting more people to your product. When we really dig into…

Jun 27, 2017

Why Onboarding is the Most Crucial Part of Your Growth Strategy

Jun 27, 2017

Casey Winters
in
Greylock Perspectives

The Right Way to Involve a Qualitative Research Team

Most teams significantly under-invest in qualitative research. Growth teams especially are all about data, but they think that data can…

Jun 5, 2017

The Right Way to Involve a Qualitative Research Team

Jun 5, 2017

Casey Winters

You Are Not Your Customer

Why your customer focus should always be on new users

Apr 26, 2017

You Are Not Your Customer

Apr 26, 2017

Casey Winters

The Death Spiral of Startup CMOs

Why many startup CMOs fail and how they can be successful

Mar 8, 2017

The Death Spiral of Startup CMOs

Mar 8, 2017

Casey Winters

Casey Winters

Scaling and Growth Advisor. Former EIR at Greylock. Former Growth Lead at Pinterest. First Marketer at Grubhub. http://caseyaccidental.com

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