Casey WintersProduct Visionary vs. Product LeaderMany people want to work in product management. One of the most common questions I receive is how to break into product management. It’s a…Mar 13, 20183Mar 13, 20183
Casey WintersinGreylock PerspectivesHow to Set Up and Hire an Analytics TeamAnalytics team are one of the hardest teams to scale.Mar 1, 20181Mar 1, 20181
Casey WintersAlign Revenue To The Value You Create“We want to create more value than we capture.”Feb 12, 20185Feb 12, 20185
Casey WintersWhat Are Growth Teams For, and What Do They Work On?I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this…Nov 27, 20175Nov 27, 20175
Casey WintersFour Strategies to Win Big with Low Frequency MarketplacesFrequency creates habit which creates loyalty which creates profit. Uber and Lyft are successful because consumers need to get from A to B…Nov 9, 201710Nov 9, 201710
Casey WintersinGreylock PerspectivesThe Value of Focus and When to ExpandWhen I was a teenager, I told my dad about a friend and his dad and how they had seven businesses. He immediately replied, “And none of…Oct 17, 20175Oct 17, 20175
Casey WintersWhy Onboarding is the Most Crucial Part of Your Growth StrategyWhen people talk about growth, they usually assume the discussion is about getting more people to your product. When we really dig into…Jun 27, 201719Jun 27, 201719
Casey WintersinGreylock PerspectivesThe Right Way to Involve a Qualitative Research TeamMost teams significantly under-invest in qualitative research. Growth teams especially are all about data, but they think that data can…Jun 5, 20171Jun 5, 20171
Casey WintersYou Are Not Your CustomerWhy your customer focus should always be on new usersApr 26, 20175Apr 26, 20175
Casey WintersThe Death Spiral of Startup CMOsWhy many startup CMOs fail and how they can be successfulMar 8, 20174Mar 8, 20174