Integrated Marketing: A New Unusual. Transforming Default Settings for Enhanced Customer Experience.

In it’s endeavor to stand apart in the market place, businesses are realizing the bitter truth: their product/ service continues to grow stronger in the realm of “me-toos”.

In it’s endeavor to stand apart in the market place, businesses are realizing the bitter truth: their product/ service continues to grow stronger in the realm of “me-toos”.

McKinsey’s study titled “Digitizing Customer Care” has given certain significant indicators towards deployment of Customer Care for Telecom Companies and the shifting ecosystem along the value chain. To provide a perspective on the Customer Decision Journey and the various touch points, it is imperative that Integrated Marketing is deployed with a Visionary element, to imbibe across an Organization.

Integrated Marketing: a new usual

Increasingly, enterprises have started paying emphasis on Omnichannel presence: providing a single user experience thereby has created a heck of a lot of hassles to the respective teams. Right across Marketing, Public Relations, Operations, Technology is a deeply drilled down emergency that makes respective teams offer much needed support in terms of speaking a unified language: integrating efforts to deliver on a brand’s promise. A spike in any one channel wherein transaction takes place, for instance an e-commerce website — opens up a multitude of support from Technology (managing peak traffic), Business Intelligence (Life time value of a customer, anyone?) or Logistics (time delivery of orders) that ought to delivery an Integrated Customer Experience, more than anything else.

Inadvertently, customer experience optimization remains the number priority followed closely on the heels by cross-channel marketing. Herein, comes alive the efforts an enterprise puts together to shape Integrated Marketing: changing default settings that were earlier meant for functioning in silos, to be disjointed again and provide One Experience, an Integrated Customer Experience.

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