Steve Jobs.

Recently, I’d completed reading Walter Isaacson’s account of Apple Inc.’s iconic founder, Steve Jobs. And, man what a racy, fiction-like, edgy read has this biography been! If I were asked to name the one leader who has scripted destinies of Enterprises, led from the front, it will be Steve Jobs. It is but natural to dedicate a write up on the legendary personality that Jobs turned out.

Ruthless. Detached. Absorbed

Over the entire book, the summary of Jobs’ personality echoes these three traits, leaving one reflecting whether being nice as a person is admissible in Corporate life!

If you love something..

At the failure of Microsoft’s Zune, Jobs gave his two bits on the reasons thereof, which I tweeted goes like this

“The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music. We made the iPod for ourselves, and when you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you don’t love something, you’re not going to go the extra mils, work the extra weekend, challenge the status quo as much”

Jobs on MS Zune Player’s UI

Reality-distortion field. Act of Superiority

Walter Isaacson has made innumerable references to this phenomenon called, ‘reality-distortion field”; this implies any fact or truth that was contradictory to Jobs beliefs, underwent a drastic transformation to portray it in his lens. Seems like it was his weapon to act superior or a man of immense knowledge on a subject, when you know you have zilch.

Marketing Genius

Whilst deciding to give a big bang launch to iPod, Jobs delivered yet again by getting fading stars back in to the limelight: a case in point being introducing Bono on iTunes; the fact of the matter is that these yesteryear stars got a new leash at success. Which was a huge risk and only a Marketing genius can pull it off.

Another reference made was when Chiat/Day, Apple’s Agency on Record created “Think Different”; Jobs immediately related with that concept and reflected his thought as:

Jobs’ initial reaction to the concept was, according to Siltanen (Source C|Net: Steve Jobs and “Think Different” ad: The untold story “This is great, this is really great … but I can’t do this. People already think I’m an egotist, and putting the Apple logo up there with all these geniuses will get me skewered by the press.”

Think Different, Pentium II Snail Ad courtesy ComputerWorld “The untold story behind Apple’s Think Different campaign —

Apple’s Think Different takes on Intel

Reading this soul wrenching biography is an affair to remember. The complete account of when Jobs was ousted by John Sculley, confrontations with Xerox & Bill Gates and the Pixar challenge to Walt Disney, NeXT travails: it’s great to read leadership in action.

Steve Jobs. Legend. RIP