EMP: Every Media blockchain Platform

3 min readSep 20, 2018

EMP: Every Media blockchain Platform

Same but different media
Every Media blockchain Platform creates a decentralized media ecosystem with Content Creators, Users, and Advertisers through Blockchain.

The Current Social Media that BAADD ecosystem has

Digital addiction: BAADD Media’s Psychological manipulation for maximizing of advertising impact.
Personal information leakage: Companies who aim to collect Big data, excessively store and collect personal information.
Economic inequality due to distribution monopoly: Traditional media business under Attention Economy has faced a stage, where it cannot grow itself.
Infringement of personal information sovereignty: The media collects personal information that the user does not recognize.
Biased dissemination of information and political abuse: Information is concentrated by traffic that concentrated on a few of large media firms.

EMP Solutions: Pricing and Compensation Mechanism

gives value to participants Support of Decentralized self-sufficing media business Safe and self-directed recovery of right to control individual information Organize decentralized self-regulatory organization Digital addiction prevention on platform

EMP Ecosystem

Contents Creator

Main agent of content production such as press companies, writers, influencers, bloggers, etc.
Expose content and monetize with other users’ rating
Form a virtuous cycle structure of continuous high-quality contents production

Contents Consumer

Any reader, consumer who sees, shares, and evaluates content.
View, rate, and share contents to earn rewards.
Formation of a virtuous cycle that promotes the dissemination and consumption of high quality contents.

Advertiser

An online advertising participant targeting traffic to contents.
Maximize advertising effectiveness with targeted AD execution without third-party intervention.
Increase efficiency of advertising business operation with reasonable fee.
Background formation of a virtuous cycle through advertising expenditure in exchange for transparent advertisement operation.

Assets in EMP

EVE Coin

ADD Coin

Advertisement & Data usage coin
Price stable coin (configured to maintain KRW 100 to exchange value of advertising)
The main coin of ‘the Internet of value

EXP Coin

Token Distribution

Sell 30% to a participant: 5% on private sale, and sell tokens that are not sold on each stage at the next stage. Unreleased tokens are incinerated.
Distribute 20% to founder and team: Out of 20%, 10% is distributed after the successful sale of tokens, and 10% is distributed after the main net open. However, lock-up period is applied to each of them for 6 months. In this way, the long-term price success goal of project team and token sale participant agrees on.
Distribute 10% to partner and advisor: It is used for obtaining a strategical cooperative partner, disseminating platform, and the development of community. 5% is distributed after the successful sales of token and 5% is distributed after main net open. Lock-up period is applied to each of them for 6 months.
Distribute 5% to bounty program
Distribute 35% to reserve fund

Token Sale

Presale 1st stage:

2018 AUG 6th 19:00 (7:00 P.M. UTC +9) — 2018 SEP 6th

Presale 2nd stage:

2018 SEP 10th 19:00 (7:00 P.M. UTC +9) — 2018 SEP 21st

Presale 3rd stage:

2018 OCT 1st 19:00 (7:00 P.M. UTC +9) — 2018 OCT 19th

Total supply:

1,000,000,000 EVE

Total tokens for sale:

400,000,000 EVE

Private Sale: 200,000,000 EVE