Fashion and functionality will factor into successful wearables
Consumers have already acknowledged the value that wearables such as smartwatches and health trackers provide. But fashion is king, and true incentives for popular growth will depend on market appeal in features and design.
Users are currently engaged with the technical features that wearable devices provide. Interest in wrist-based devices is not expected to decline, but as the functionality of a new device becomes commonplace, consumers will expect more sophistication.
One of the latest surveys by the IDC on wearable purchasing revealed that consumers who show interest in smart wearables, but have not bought one yet, would be more interested in purchasing if the wearables meet their aesthetic expectations.
Consumers daily habits shape wearables design features
Currently, smartwatches and fitness trackers hold 70% and 63% of the consumer wearable market respectively. Tech-savvy consumers who have not yet purchased wearables, but favor them, will become the next target market.
The interest in stylish wearables is based on the consumers’ tie to their smartphones. Currently around 76% of smartphone users tend to check “what’s new” using their phones first thing in the morning, and social media plays a particularly significant role in supporting this daily habit.
At least one third of all Facebook users check their feeds at least several times every hour. Users hate missing events or potentially important information. It’s why the ability to receive push notifications and updates without delay becomes so appealing when a smartphone can’t be easily accessed. Consumers want a device that will generate updates and be fashionable.
According to the IDC’s survey, tech-savvy consumers who are curious about wearable technology care strongly about look. All major manufacturers of wearable devices such as Apple, Fitbit, Nike, Xiaomi, Samsung, and Garmin are already responding to this.
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