What’s the importance of virtual reality in the travel market?
Virtual reality (VR) is providing an entirely new experience to the travellers. In the video gaming industry, it has already become mainstream by rapidly increasing the spending behaviour of the consumers. With the help of VR headsets, people indulge in the travel experience offered by 360-degree video, sensory elements and panoramic photos.
In the same way, Virtual Reality hype has affected travel market. It brings real-time experience to the travelers and help them in exploring everything in one go. It can be a business class airline lounge or the Niagara falls, the virtual experience is spellbound. People spent a lot of time researching on the places they like to visit and the activities they can experience there. But most of the times, the expectations don’t meet the reality. In order to avoid this contingency, virtual reality is really helpful in the travel market sector.
Impact of Virtual Reality on Travel Market
Qantas Airways and Marriott Hotel have already adopted virtual reality. In September 2014, Marriott Hotel adopted 4D sensory experience using Oculus Rift Technology to support the marketing campaign. This enabled the users to enjoy the VR view of London and Hawaii and improved the customer interaction with the website. Meanwhile, Qantas Airways launched 3D technology experience on long-haul flights. It was made available to the users in Sydney and Melbourne to have a virtual experience in the first class cabins of A380 Boeing. This helped the viewers to enjoy the virtual reality of Hamilton Island and Australia’s Great Barrier Reef.