What is a Conversion in E-Commerce? A Conversion for a E-Commerce website can be divided into two categories: Primary Conversions/Main Conversion: This is a type of conversion which directly affects your bottom line i.e when a user completes a purchase on the website. Secondary Conversions: A secondary conversion can be of multiple types. These conversions are…

Within today’s retail advertising landscape, Google and Facebook are the leading platforms for paid advertising. In this post, we look at both Google Product Ads and Facebook Dynamic Ads and provide a thorough picture to help you decide where you should invest your advertising budget. By understanding the reach…

Is Big Data just a passing trend or is it here to stay? With online commerce just 9% of the overall US Retail share, is Big Data even relevant for Retail businesses? Is my business Big Data ready? What does it mean to have a Big data mindset? In this…

One of the most important steps in setting up an E-Commerce business nowadays is having a very clear idea of where exactly the target audience lies, and making sure all marketing efforts and budgets are directed only towards attracting, engaging, and finally maintaining that audience. Whenever you want to market…

As you embark on your E-Commerce journey, many avenues keep calling out for your attention and they all seem equally tempting. At times it might make sense to do them all, but a learned approach is always better than basing your business on hearsay. There are multiple ways for you…

This eBook predominantly focuses on young E-Commerce marketers, identifying your customer, engaging them and ensuring you stand out from the competition. Over the years we’ve worked with a plethora of E-Commerce businesses of all shapes and sizes. We realize that there isn’t one strategy to rule them all… We learnt…

1995: “I want to invest in a business!” 2018: “I want to launch my own startup!” The word ‘startup’ has truly gained a cult status in India over the past few years. It’s for good reason that web-series like ‘Silicon Valley’ and ‘TVF Pitchers’ struck a chord with the youth. …

ChessBazaar is one of the leading manufacturers and exporters of chess boards in the World. They primarily deal with Chess Equipment that are completely handmade and are known for their exclusive designs and finish. ChessBazaar was started in the year 2007 & has been growing by leaps and bounds since…

The online advertising industry saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome. It’s been an exciting year for our OnlineSales.ai Blog too! We’ve grown our community of blog subscribers i.e E-tailers and Digital marketers by over 300%! …