The Cup Is Mine — Why Starbucks Puts Customers’ Names on the Cups

Starbucks has been handing out cups with the customer’s name on them for what seems like an eternity. It’s a commonly held belief that Starbucks has personalised its customers’ drinks with their names from 1971, however, this practice was instituted only in March of 2012

Baristas at Starbucks started wearing name badges with their names on them as part of the “first name initiative” in 2012.

Nevertheless, have you ever questioned why Starbucks makes this decision? Why didn’t other coffee shops follow Starbucks’ lead?

• Better Customer Experience

Coffee shops abound, and many of them provide excellent brews. By providing the finest possible customer experience, Starbucks aims to differentiate itself from the numerous coffee shops

Due to the sense of belonging and community that Starbucks provides, customers will choose to buy the same cup of coffee from them even if they can pick it up elsewhere.

Having your name printed on a cup gives you a sense of belonging and appreciation because of the tremendous influence that addressing someone by name has.

“A person’s name is to him or her the sweetest and most important sound in any language.” — Dale Carnegie.

For whatever reason, knowing your barista’s name and having them know yours may not seem like much, but it establishes a personal connection between you and the coffee business.

Starbucks employees who know you by name may even write it on your cup if you are a frequent customer. But at some other place, the only thing the barista will recall about you is your order.

When people call someone by their name rather than “the usual?” they feel more connected and connected to them.

• Self-Promotion

Starbucks discovered that jotting down names improved productivity while also raising awareness of the brand.

Starbucks misspells names on occasion (though not always). Do you believe they’ll be displeased? No, not at all. Starbucks, on the other hand, is perceived as more than just a place to get a coffee.

It’s not just Starbucks that gets a bad rap from some customers. In the course of ordering beverages, they come up with witty nicknames such as “Dad, Mom, Mr King, Queen, Lord, God, or Boss.

Funny Name Jokes have emerged as the most efficient means of increasing brand visibility. Social networking is a great place for people to post the funniest things they’ve seen or heard.

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