In the late 1940s, when the Parle company, founded by the Chauhans, was thriving because of the popularity of its “Parle Gluco” glucose biscuits. The company then experimented with a new brand/product. Gluco Cola was introduced in 1949 when the company chose to enter the cola industry by relying on…

Burger King became the official sponsor of Stevenage FC. After the ‘Stevenage Challenge,’ Stevenage became the most-played team in FIFA 20 Following the ‘Stevenage Challenge,’ the League 2 club Stevenage became the most-played team in FIFA 20 Career Mode. …

Ujala has shown a strong willingness and resilience as it has faced competition and successfully countered it Customers may credit Ujala’s inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product’s creation. MP Ramachandran was an accountant for a Mumbai-based…

On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bisleri created Bisleri as an alcohol remedy with cinchona, herbs, and iron salts. Felice Bisleri’s family doctor was Dr Rossi, and the two families were…

It is the strength of the brand that despite indifferent support for some years, Limca has managed to hold its own. Ramesh Chauhan of Parle contacted his friends at Duke’s with the idea for a ‘veri veri lime & lemoni’ drink. …

Chaleo Yoovidhya, a Thai entrepreneur from humble beginnings (son of poor Chinese immigrants), started TC Pharmaceuticals, which produced antibiotics, in the 1960s. In 1970, Chaleo realised that most of the energy drinks available for purchase were imports. The most popular energy drink in the country, Lipovitan, was brought in from…

John Jacob Bausch, a German immigrant, and Henry Lomb, an American investor, established Bausch & Lomb in New York in 1863. By the time World War One broke out, Bausch & Lomb had already positioned themselves to capitalise on the surging demand for military optical instruments like weapons sights, periscopes…

An agriculturist named Chinni Krishnan also worked in the pharmaceutical industry. Poor kids wandering the streets with uncombed hair used to bother him. He envisioned a future where the average person would have the same options as the wealthy. He often said, “Whatever I make, I want the coolies and…

The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the affluent. Nirma, a cheaper alternative to Surf, was introduced in 1969. To attract a wide spectrum of potential buyers, they kept the price…