Jan 16, 2023Understanding your target customer workshop: The Nottingham University Business SchoolThe University of Nottingham’s Executive MBA is incredibly well respected, so it was a privilege to be invited back to deliver a workshop to their mighty fine Executive education students. The workshop helped students develop new ways thinking in the context of customer understanding and insight. Dr Darren Coleman, who…1 min read1 min read
Jan 10, 2023Building Brand Experiences Workshop: Cranfield School of ManagementIt was great to be back at Cranfield to deliver a brand experiences workshop to their mighty fine master’s students. Two half-day sessions were delivered and — as always the quality of the student thinking didn’t disappoint.2 min read2 min read
Jan 6, 2023Marketing Masterclass and Coaching Programme: Avalon PharmaAvalon Pharma is a forward-thinking pharmaceuticals company based in Saudi Arabia that develops, manufactures and markets a wide range of unique health and beauty brands, generic prescription medicines. Over the next ten months we’ll deliver a custom marketing masterclass and supporting coaching programme to enhance their marketing capability. Dr. Darren…1 min read1 min read
Dec 16, 2022Brand Evolution Project: AGACADAGACAD is one of Europe’s top CAD/BIM (Computer Aided Design / Building Information Modelling). After a recent PE-backed acquisition by ARKANCE they wanted to evolve their brand so it provided a solid foundation for sustained brand-driven growth — so they came back to Wavelength. ARKANCE, the owner of AGACAD, is…2 min read2 min read
Dec 6, 2022Communicating with Business workshop: The University of SuffolkA growing number of universities are looking to commercialise the knowledge academics have — and for very good reasons. The University of Suffolk is no different, so it was great to deliver our online “Communicating with Business” course with a brilliant bunch of staff from the University of Suffolk team. …2 min read2 min read
Dec 2, 2022Building brand experience published in TurkishWe’re delighted to announce that Darren’s book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been published in Turkish by MediaCat Publishing — under licence from Kogan Page. Barış Cezar MediaCat Kitaplar Editor notes: “In Building Brand Experiences, Coleman offers a comprehensive and easy to implement…2 min read2 min read
Nov 18, 2022Keynote: Nikon Optical (UK)Every year Nikon Optical UK holds a Work Hard Play Harder Business Conference which is attended by its optician practice partners. Wavelength’s Dr. Coleman was invited to speak at this year’s Conference held in London.2 min read2 min read
Nov 15, 2022Wavelength’s Darren Coleman attends Lord Mayor’s Midland Consuls’ Lunch.As the Honorary Consul for Lithuania in Birmingham, Wavelength’s Dr. Darren Coleman was invited to Birmingham Lord Majors annual Consuls Lunch at the Council House. His Excellency, Eitvydas Bajarūnas, Ambassador of Lithuania to the UK also kindly attended.2 min read2 min read
Nov 10, 2022Keynote at ESMA’s 44th ConventionESMA (European Sales and Marketing Association) is the world’s only distributor and manufacturer organisation for fast moving consumer goods. ESMA holds an annual convention for members and this year Wavelength’s Darren Coleman was invited to deliver a keynote in the beautiful capital of Lithuania, Vilnius. Dr. Coleman’s keynote was titled…2 min read2 min read
Nov 6, 2022Virtual Keynote: Prof. Philip Kotler’s eWorld Marketing SummitIt was a pleasure and a privilege to be invited back to deliver a keynote at Professor Philip Kotler’s electronic World Marketing Summit 2022 — with 100m+ participants. Wavelength Marketing’s Dr. Coleman delivered a pre-recorded keynote titled Building a sustainable brand: Practical advice and insights2 min read2 min read