Changing the mechanism — the real differentiator of Web 3.0

We’ve all had that feeling of excitement when people starting to “like” our first posts on Facebook or Instagram. But its more than just a feature. The entire business model of Web 2.0 companies is highly manipulative and addictive. That is a dangerous drug, especially for our kids.

Companies have exploited the fact that our brain releases dopamine and we have that feeling of instant gratification. That is the sad truth of Web 2.0, companies which monetize our data based on manipulation.

Why Web 3.0 is different

The new web is based on protocols that are architecturally decentralized. There is still a logically centralized data layer. Nobody owns your data. The data lives in the protocol and there can me many apps that utilize that data, also called decentralized apps or dapps.

So whats the difference? While there can be multiple dapps offering the similar value on the same data, the main difference lies somewhere else. It lies in the mechanism design of these protocols. Centralized Web 2.0 companies have tried to manipulate our behaviour while Web 3.0 protocols strive to create game theoretical incentives that make use the network. So the real differentiator is:

Manipulative product design vs. game theoretical incentive mechanisms

It simply has to make sense for us to use the network. No more manipulation or addiction.