WARNING: Megalomania (the obsession for power) may ensue.

Tech startup, Oomf: changing charging culture

The beauty of smart-technology is that it’s in your hands, wherever you are; however, when we find ourselves tethered to a wall or handing our phone to a bartender, we should see something very wrong with this picture.

Oomf is based on a simple, indisputable human truth and modern-day basic need: people need power that is ready to use, when they need it, wherever they are, untethered.

Oomf pairs an omni-charging (micro-USB and Apple Lightning) smart-device automagically with an intuitive application to deliver safe and powerful portable recharges on-demand, where and when people need it. (Read: bars, restaurants, salons, airports, shopping malls, boutiques, etc.)

The goal is free charging in exchange for engaging with interactive brand experiences.

“Someday soon, people will say, ‘how did we live without oomf’?! Technology allows us to create awesomely useful things in life and oomf will give a generation of tech savvy, on-the-goers that crazy realization of how something this smart and this convenient has just arrived.” — James Riel, co-founder and chief executive officer, aka #SalesFingers

The Oomf smart-charging device and mobile application.

Oomf satiates the power-hungry with on-demand portable power chargers, allowing users to borrow an Oomf from an Oomf PowerHouse. Plug it in and start charging. Simple.

Oomf Megalomaniacs are expected to be millennials, who use their mobile devices for that very reason. Mobility. Constantly connected not interested in relinquishing control or being tied down.

Oomf solves several friction-points at once, for consumers, businesses and technology. Advertising engagement is just the really sweet, juicy cherry on top. (Mmmm, delicious.)

How does Oomf create a frictionless experience? Owners assume no liability for customers’ phones as they charge. Customers stay connected and in control as they continue doing what they’re doing — shopping, socializing or downing a beer. Meanwhile, brands earn valuable insights based on consumer interactions and preferences.

Oomf PowerStation for Oomf PowerHouses

Oomf’s commercial release is aimed at gathering advertising partners to sponsor devices and advertise with the mobile application, to provide users free charges in exchange for a moment of interaction with a relevant, entertaining brand experience. It’s win-win-win.

“The brand is built on a human truth. We’re in users’ space. We need to earn users’ respect and honor their trust. We’re grounded in integrity — from our certified power cables to our two-line privacy promise. Human connection is what it all, always, comes down to and we’re working hard to keep Oomf alive and a welcome part of people’s lives.” — Jennie Souiade, chief creative officer, aka #ExAgency

Co-Founders James Riel, 27 and Dan Lawless, 29 founded this Cambridge, Mass. tech startup in 2014. These two self-proclaimed ‘ideas people’ turned their idea into something real — first a prototype, testing things, breaking things and fixing them again, starting over — ultimately building a talented team of 10, which is where Oomf stands today.

“I have yet to see this team be challenged with something they couldn’t overcome. Every problem we’ve encountered we’ve been able to tackle or find someone on the team who could, which is invaluable in pushing our product to market as quickly as possible.” — Dan Lawless, Co-Founder and CTO, aka #LawlessPioneer

After only a few weeks of pre-sales, Oomf anticipates a solid proof of concept as 50+ Oomf PowerHouses await the beta launch, expected Q4 2015.


Fact Sheet:

  • Website: theoomf.com
  • 50+ Oomf PowerHouses signed up for Oomf beta-launch
  • Oomf beta expected Q4 2015
  • Oomf commercial release expected Q1 2016
  • Tech Startup founded 2014
  • Bootstrapped since conception,
    $100k seed investment at a $2 million valuation
  • Office Address: 757 Cambridge St., Cambridge MA 02141
  • Office Phone: 617–528–0131
  • Twitter: @oomfcharge

Oomf Team:

James Riel, co-founder & CEO (aka #SalesFingers) | Cambridge, Mass.
Dan Lawless, co-founder & CTO (aka #LawlessPioneer) | Cambridge, Mass.
Jennie Souiade, chief creative officer (aka #ExAgency) | Brooklyn, N.Y.
Jeff Green, sales manager (aka #MakerOfLove) | Cambridge, Mass.
Jodi Healy, advisor (aka #JodiHealy) | Sutton, Mass.
Five team members remain undisclosed at this time.

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