10 Rules For Efficient Form Design
Nick Babich

It amazes me that at least 50% of all sites I have used since I read this article do not follow 4 or more of these guidelines and the vast majority of that group are not by small, niche sites but well known mainstream sites. Of course a lot of those sites have text/instructions/help text, error messages etc that read like they were translated into English by some automated program

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