Hi Susan. It’s similar to an inbound sales process where the ‘prospect’ is attracted and…
Guita Gopalan
1

Thanks for the clarification. I am really curious about this — in a typical sales process, it’s clear(er) to create messages and/or understand the individual or organisation for whom the product or solution solves a problem or alleviates pain. I’d love to understand what you are envisiging as the ‘attractor’ for this funnel?

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