Opher Ganel
Sep 7, 2018 · 1 min read

Very nicely said. I especially liked this: “ Take some time to decide what direction you’d like your freelancing business to go into.” Especially when freelancing, it’s too easy to get stuck in the weeds of the day-to-day work (or bemoaning the lack thereof). This is a great reminder that you can and should take advantage of being your own boss and figuring out who our ideal clients are, and what our ideal work is like.

Here’s something I wrote a while back about recovering from a slowdown in your business that I think helps:

First, prepare for the inevitable ebb in business by setting aside a significant cash reserve and by writing down all the steps you would take to improve your marketing if only you had the time for it. Doing this when you’re not under pressure will automatically make your mindset much more positive. Then, when the slowdown occurs and you suddenly have the time, pull the “just-in-case” marketing plan out of your drawer and implement it.” (from https://medium.com/@opher.ganel/you-can-recover-from-slowdowns-in-client-traffic-7e6ce151df7b).

Opher Ganel

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Consultant | physicist | systems engineer | writer | small-business coach for solo professionals (opherganel.com) | avid reader | amateur photographer & artist

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