Despite numerous unfavorable factors in the gasing asset industry this year, NFT is being used as a marketing tool for various companies. In particular, projects are underway to enhance the brand value of companies, such as linking NFT with real products or granting membership benefits. A variety of NFT ecosystems are being established, ranging from NFT projects linked to webtoons, web novels, games and sports to distribution industries such as food, beverages, and household goods.