Field Force Management & Distribution Inefficiencies “The Kiosk Diaries” — Part 2 We have had three very busy weeks at Optimetriks, meeting potential clients and figuring out the main challenges they face, and how our technological solution can be leveraged to overcome these barriers. Now, it is time to continue our dialogue about how kiosk owners across Nairobi organise their operations. In…

The Kiosk Diaries — Part 1 It is midday on Thursday the 29th of March, residents across Nairobi are getting ready for Easter celebrations, but my colleague, Diana, and I are setting off on “boda bodas”to interview a few kiosk owners in Kawangware who we have worked with in the past. Kawangware is one of Africa’s…

Driven by Africa’s burgeoning middle class, demand for consumer goods and services in Africa is expected to skyrocket in the next decade. In total, it is estimated this will add $1.1 trillion to African GDP by 2019. However, although some companies have already attempted to mobilize resources to capture this…