What a resource! Thanks for putting this together Craig.
Graeme Benge

There will be a short version, I promise.

I now feel I can reduce the absurdly complex to something simple, because I took the time to find where unexpected bodies were buried. Whilst doing that, I’ve found that mobile devices have major holes or untrustworthy data.

Mapping out the potholes allows us to at least work safely with the Google Analytics data, helping us make the device experience more like we’d want ourselves.

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