Proper URL Structure for SEO

If you have a website that allows you to easily log in and add, edit or delete content, chances are it’s connected to a database. And when a user clicks on a different page of your website, let’s say your “About Us” page, it tells the browser to visit the database and grab all the text and images in the row marked “About Us.”

This is particularly troublesome if your web developer doesn’t use a better script to rewrite your URLs as SEO friendly. For example:

BAD — http://www.example.com/?page_id=47
GOOD — http://www.example.com/about-us/

In reality, 47 is the database row that should be displayed, but it doesn’t have to be listed like that in the URL. They are in fact the same page, but the second one looks a lot better for search engines like Google and gives them another idea of what is on the page.

Imagine if you were a plastic surgeon in Denver. You have created a great website, but want to enhance it with better SEO. Let’s look at the page devoted to nose jobs:

BAD — http://smithsurgeons.com/?p=32
GOOD — http://smithsurgeons.com/plastic-surgery/nose-job-rhinoplasty/

Without even looking at any of the content of the page Google already knows that this page is related to plastic surgery, and more specifically, nose jobs and rhinoplasty (which is a similar search term). And even though they link to the same page, why not dress it up with a sharp looking, descriptive URL?

Of course, there’s the debate about underscore vs. dash (hyphen) in your URL. Opuscule suggests the dash over the underscore, but it turns out Google doesn’t prefer one over the other.

Can We Help?

The SEO experts at Opuscule have helped hundreds of clients get their websites listed at the top of Google. Give us a call today to learn how you can beat out the competition by updating your URLs and many of the other 200+ site stats considered for best SEO.

Show your support

Clapping shows how much you appreciated Opuscule’s story.