Writing about having nothing to write about

When you choose your career to be tightly aligned with writing, you simply kiss excuses goodbye!

Even though I've publicly admitted to the fact that writing is no easy task, that’s no cause to just sit there and gripe.

Like every creative craft, there comes a time when you simply just run out of your creative juices. You just run dry — completely and helplessly. That is a particularly uncomfortable place to be in because your intuition will read it as a direct threat to your success.

These past few weeks ever since my laptop got robbed have been like that. I just can’t explain where my creative juices disappeared and why. Yet a midst all this, I still have to write!

It’s interesting how readers are oblivious to hard work bloggers like myself go through. All they really care about is fresh, interesting, authentic content they can consume on their devices everyday. But of course, that’s none of their business, right?

No, I beg to differ.

I think that if readers care about the content they consume, they should in the same manner know what it takes to create it. So am going to tell you what I go through to create remarkable content that am personally proud of at Dignited.

I read — a lot.

They say you can’t give what you don’t have. That’s especially true with writing. You simply can’t draw from an empty reservoir. No you can’t. Dignited is an “authority” blog, meaning that whatever we put out should be authentic and concise enough for our readers to keep trusting us. Over time, we've built enormous credibility as an authority Tech blog in Uganda and the wider African region. Hence to keep it up there, we or I have to ensure that whatever post I publish has to authentic enough.

On average I read at least 15 content pieces online from one of the over 200 content channels I keep tabs on. I use news readers like Feedly, Appy Geek for the Tech stuff. Twitter and Facebook too are very useful to keep track of the conversations and stories people are talking about.

I attend events.

Attending events is part of my job description — the one that’s not written down. Events help me get “talking points” and stories that readers might be interested in. This is old-school journalism actually.

Thankfully for me, I get a number of invites to “Tech” events that PR firms think might interest me. It’s from these events that I meet people that I could later on interview, talk to for ideas and thoughts on key industry developments.

The beauty about me is that am a Swiss knife of sorts. I not only attend in my capacity as a Tech journalist (officially), but as the other things that I am — Engineer, Software developer, business developer, entrepreneur, digital strategist. So I am able to meet with a wide range of people and have meaningful conversation with most of them.

I Geek — a lot.

Writing about something you have not experienced is counterproductive. You can’t and shouldn’t. Technology isn’t something theoritical, It’s practical. Whether it is devices such as smartphones, tablets, laptops or web applications like Facebook, Twitter, Gmail, you just can’t write about them without using them first.

Hence, I find myself downloading whatever cool app is there. My stolen Nexus had up to 160 Apps installed while I have an account with most of the popular online services today — all for the sake of knowing about them.

I find my current job very refreshing, challenging and full of purpose. The attributes I’ve developed at individual level are unprecendent. Consistency, managing my time, perseverance, knowledge on a daily basis, critical thinking, purpose among others. So God willing, I intend to do this for the long haul (at least 20 years!) while understanding and building outstanding online businesses at the same time.

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