5 essential reads about B2B Marketing on Facebook
The B2B world, and professional services in particular tend to have a much larger audience on Linkedin and Twitter. Linkedin is exclusively aimed at business and recruitment while Twitter is more of a hybrid. On these are networks we have contacts. Facebook on the other hand is for friends and sharing our personal life. But it’s not just for that.
There are a lot of arguments for a dedicated Facebook marketing strategy, and a lot of articles have already written about it.
Instead of adding to the list here is a selection of just 5 pieces of content about B2B marketing on Facebook that are sure to set you on the right path.
1. An up-to-date rationale for using Facebook in B2B industries:
2. If you just have a few seconds, skim through the titles. This article is short and to the point:
3. If you have more time, then read from the source.
Yes it is biased but it’s worth checking what Facebook itself has to say about B2B marketing:
4. For a more technical approach focused on paid posts:
5. And finally a detailed, hands-on story
This article reviews some of the challenges as well as solutions for effective Facebook ads:
