George Aliferis3 Podcast hosting platforms that you need to know to get startedUse Lybsin, Captivate and Anchor as references to explore hosting options·2 min read·Mar 9, 2023----
George AliferisA primer on podcast distribution & discoverabilityDistribution via RSS·2 min read·Mar 8, 2023----
George AliferisinBetter MarketingWhat Are the Best B2B Marketing Channels for Your Business?The law of shitty clickthroughs·11 min read·Mar 25, 2020----
George AliferisinThe StartupThe Evolution of Marketing and What It Means for B2B StartupsThe move from Mad Men to Math Men should favour organisations with an affinity to data, yet they are lagging behind in their marketing…·8 min read·Feb 23, 2020----
George AliferisinThe StartupCreating the Right Video Content for Your B2B SaaS or Fintech StartupJust making “a video” is no longer an option for marketers. It is particularly challenging in industries that are not visual and “serious”.·7 min read·Feb 1, 2020--1--1
George AliferisinThe StartupWorkspace Wars: WeWork vs Regus and the New Rules of Engagement in B2B MarketingRegus and WeWork compete for the top spot of the wokspace market in an epic battle where they both had to raise their B2B marketing game.·13 min read·Nov 26, 2019--1--1
George Aliferis6 Months of Research and Experimentation with Fintech Social Video ContentIn January 2019 we launched InvestOrama: a Fintech and financial education channel, based on a couple of observations.7 min read·May 21, 2019----
George AliferisinThe StartupFintech Lessons from the Fastest Growing Financial FirmVanguard is the fastest growing asset manager. Here are the reasons of its enduring success and what startups can learn from it.·8 min read·May 3, 2019----
George AliferisinDataDrivenInvestorJack Bogle: The Ultimate Data-Driven Investor**This visual essay is adapted from the script of a video: The Idea that Saved a Trillion Dollars**7 min read·Feb 6, 2019----
George AliferisThe partner’s guide to dealing with pregnancy cravingsIf you haven’t gone through a pregnancy yet, you must have heard about cravings anyway. Here are some tips based on experience on how to …3 min read·Jan 14, 2019----