Santosh KumarThe Unglamorous Truth of Fashion Retailing in 2018The global apparel market is valued at 3 trillion dollars, 3,000 billion, and accounts for 2 percent of the world’s Gross Domestic Product…Apr 17, 2018Apr 17, 2018
Santosh Kumar3 Tips to Personalize Retail NewslettersThe power of sophisticated technology is no longer the privilege of technologists alone. It has moved into the hands of the common man…Mar 22, 2018Mar 22, 2018
Santosh KumarCounterpunching AmazongoUnless you are living under a rock, you have probably heard of AmazonGo. At the time of writing this article, there were 10M+ views of the…Mar 20, 2018Mar 20, 2018
Santosh KumarAmazon vs Rest of the worldAmazon has 536 Million Products on sale as of now. Not SKUs, products.Mar 20, 2018Mar 20, 2018
Santosh Kumar4-point plan to launch or optimize a private labelIntense competition in the retail space has ensured that the customers are spoiled for choices and as a direct result, margins for the…Mar 20, 2018Mar 20, 2018
Santosh KumarFrom Analog to Algorithms — The evolution of marketing in retailAs someone who loves retail and the technology behind it, looking back at how things were done in the past, really lets me appreciate how…Mar 20, 2018Mar 20, 2018
Santosh KumarEffective #Storytelling as a #ContentMarketing ToolAs I lay on my great grandmother’s lap and looked at the stars, I could see myself transported into another world. Vivid. Colorful…May 10, 2017May 10, 2017
Santosh KumarRun a great #Marketingcampaign using #CustomerPersonas , #AccountBasedMarketing…Do you find yourself using the same tactics over and over and not making any inroads into new customer segments? Do you feel your marketing…May 8, 2017May 8, 2017
Santosh KumarBuild a great user experience with these 3 simple stepsWhich is your favorite fine dining restaurant? What do you like about the food there?May 3, 2017May 3, 2017
