Photo credits: Felix Russell-Saw, Unsplash

What it means to be a “coach”

Since me and Christina decided to merge our individual brands into Newmanity to strengthen our common mission of democratizing well-being, that we’ve been revising the scope of our services, namely our coaching sessions.

We’re both coaches: Christina a Wellness and Life Coach and I’m a Holistic Career* and Impact Business** Coach.

Aside from the different — but complementary — areas of practice, we also share different styles in the way we conduct our coaching processes. Those differences kept us talking for hours about the topic of “What does it means to be a coach”.

For the past decade or so, much has been said and done around the word coaching. So much that the endless use on Linkedin Headlines raised a wave of mistrust towards coaches.

As you can imagine this is a never-ending conversation for there’s isn’t one single meaning of the term.

However, if there’s one main conclusion from that conversation is that anyone can be a coach (and I’m not being ironic!).

Still, there are some key aspects that support this pretty generic output.

  • Choosing a coach is a matter of trust and empathy. If you don’t click with the person or believe in what she/ he is telling you, that partnership is meant to fail.
  • A good and honest coach is aware of his/ her own ignorance or constant need to learn and evolve. So he/ she never should think of him/herself as better than the coachee.
  • A professional coach shouldn’t seek out clients for it’s the coachee’s responsibility to initiate any change in his/her path.
  • Strict coaching methodologies might look good on whiteboards but one-size never fits all.
  • A coach shouldn’t hold any expectations in regards to the coachee’s progress nor should feel responsible for the impact that creates in the coachee’s life (including if the person quits his/her job or breaks up with the life-long partner).
  • A coach is not an evangelist for his/ her opinion is merely the result of single-sided experiences.
  • A good coach should aim to develop non-dependant coachees without extending the coaching process longer than actually needed.
  • Coaching is a natural process of human connection that develops our abilities at the same time that it decreases our sense of alienation.

All in all, a coach is simply someone, that one can learn from or be inspired by, at a certain moment in time.

My coaching style reflects who I am, really: A “startup” kind-of girl, a creative mind, a free spirit and a wide-open-heart. So my clients (students, job movers, freelancers, entrepreneurs) can expect from me:

  1. Straightforward and heart-to-heart feedback (I widely promote the use of emotions — not to be confused with drama — in my coaching sessions and in life in general);
  2. Positive and lasting impact with a short amount of resources (namely time);
  3. Full empowerment of emotionally and intellectually independent human-beings (my main goal is to make my coaching sessions obsolete in a short amount of time :));
  4. Simple, creative and widely available tools to backup my coaching sessions (such as inspiring readings or meaningful human connections);
  5. Intuition + experience-based recommendations ( I truly believe that a well-developed intuition is the most powerful tool one possesses).

But let me share with you, my almost selfish reason why I enjoy coaching so much: I learn a lot with every single person I speak with and they are perfect mirrors my own challenges. How cool is that !?

With love, light and an open heart,


*Holistic Career Coach = our holistic career coaching approach assesses and blends multiple dimensions of a human-being: well-being, talents, experiences, drivers of motivation and values.

** Impact Business Coach = we believe that new businesses should be founded on a combination of personal passions and positive social and environmental impact. Our coaching and consultancy projects are built on that premise.