…focus on behavior change and performance focuses on the individual. Yet that’s only half the story. Working to build a better self almost always means working to build a better community or tribe with which you surround it. This concept holds true whether you are trying to get better at running, painting, writing, making music, parenting, or coaching. It also holds true if you are trying to quit smoking, adhere to a healthier way of eating, or start a new exercise program. It’s true if you are a beginner or on the verge of becoming world-class. In other words, the people with whom you surround yourself have an enormous impact on your life. In many ways, they shape it.