“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” — Jeff Bezos

Online customer reviews are very important and useful for a business of any scope. We live in a digital era when the success of any company is determined by its interaction with customers. Reviews can easily both elevate and break small and medium-sized businesses.

Before deciding to purchase goods or services, modern consumers usually read reviews online. At this moment, it is important for them to find out…

Alex Volkanovski

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