Or Arbel
Or Arbel
Jul 10, 2017 · 1 min read

Marketing Value = Actual dollars you would spend on marketing in other channels.

If you have a product and you want to market it, you’ll have to spend real money on Marketing.

Let’s say you choose Facebook Ads.

If you do a campaign on Facebook Ads it costs real money. The value you get from the campaign is sign ups, where a percentage of these sign ups convert to paying customers that pay you real money.

Let’s say you pay Facebook $1,000 per day for your campaign, and each day you get 200 sign ups. That means you pay Facebook $5 per sign up. Real money out of your pocket.

What I describe is a different way to get 200 sign ups, which as we can see is worth $5 each i.e $1,000 in marketing value.

Out of these sign ups, some convert to paying users and here begins a whole new story of LTV (Life Time Value) and other terms which aren’t in the scope of this post.

    Or Arbel

    Written by

    Or Arbel

    Co-founder @ Anima App | Co-founded @ Yo