We can always adapt to become something more. It doesn’t matter how different something is to what we may have done in the past, if you work smarter, anyone can learn anything.

SEO is optimizing a site for search engines. Optimizing, simply put, means adapting the site for a search engine to acknowledge its existence, and then ranking it according to its content and relevance.

Working in SEO isn’t for everyone, in fact sometimes, it’s a slow burning sensation eating through your mind, especially when you are new to the industry and are taking it on without any prior knowledge.

When I looked at what SEO was and I felt the initial burn (I’m not numerical nor analytical!) my first assumption was that SEO would be leaps and bounds above my capabilities, even beyond me.

However, when you break it down, at its core, SEO is a simple concept.

Learning SEO is achievable by anyone, especially with all the tools that are at your disposal online and with support from members of our team here at Or-be. It’s daunting, believe me I know, that’s how I felt when I just started too. With practice and understanding, you begin to get a better idea of how important SEO really is. You start becoming more aware of its relevance to a marketing strategy, more aware of how it provides essential building blocks for a client’s site. After my initial doubts my interest in SEO now lies in its challenges. Trial and error is the foundation of learning and SEO is no different. As my manager says there are not always ‘right’ and ‘wrong’ answers but instead there’s different interpretations, nothing has been absolutely wrong but there are always different ways to approach a situation and different means to create solutions.

Moz has been a really helpful tool for me, clearly walking you through the basics of starting your SEO journey. It’s also has an arsenal of other tools, for example, a site explorer, keyword explorer, keyword difficulty tool and more. Google Analytics has also been really helpful, it breaks down your site and provides intricate information about each individual aspect of your site.

I’ve been using Google analytics to understand the sites my company oversees, what pages are performing well and how well, audience behavior, where in the world do we get our most views, and their demographic groups. Allowing me to better understand our demographics, our content and the site as a whole in great detail.

This is just the tip of the iceberg, Moz and Google are the mum and dad of my tool kit, they’re my most reliable tools, beyond that, there’s other software too that makes up my kit, for example, Screaming Frog, which helps me to crawl a site inside and out. Sites such as this have proven especially handy when I’m constructing an SEO site audit.

There’s plenty of sites and tools out there you can utilize to become the best SEO possible. I’m nowhere near there yet, but I’m still learning.

Sometimes we will need to adapt, learn something new that we may not have had a clue about before. For me I was hesitant at first when applying for the role of SEO Analyst. The job involved analytics, involved being able to interpret data and evaluate it as well so initially I struggled with the concept, but once you learn how to work smarter and not feed into doubt, you can learn anything.