The Future of Real Estate is Here: Why I Led Reali’s B Round

How would you describe the home buying and selling process? Simple? Efficient? Transparent? Affordable? There are a lot of preconceptions about buying and selling a home, but they are typically anything but pleasant.

Real estate is supposed to be a people business, but it often focuses on the wrong people. When it comes to serving home buyers and sellers, the agent-focused commission model is simply broken; which is why I am excited to share that Zeev Ventures is doubling down on our previous investment in Reali, and leading its Series B with an investment of $20 million.

Reali’s community-focused, customer-first model is something I believe in. By building a technology-driven platform that prioritizes buyer and seller interests over those of an agent’s, Reali is not only making the process more affordable, but it also makes the dream of home ownership a reality for some who thought it to be unobtainable. Through its flat fee rate model, and cash back bonus for buyers, they are truly putting the power into the hands of the customer.

Leading the charge is CEO Amit Haller, along with co-founder Ami Avrahami. I have known Amit for 20 years, having first invested in him all those years ago, when he had developed the first ever Bluetooth chip and we successfully sold it to TI, where it served as the foundation for TI’s Bluetooth business. It was my first ever exit as an investor, and Amit’s as a founder.

This time, he is tackling an even larger industry that could use some disruption, and I am psyched to back him again! He’s put together a stellar team at Reali that is equally committed to building a whole new real estate experience with advancements in AI-powered transactions.

Reali replaces an outdated, inflated model that is ripe for change

Reali is making a complete 180-degree shift from the current real estate model, by cultivating a new real estate culture of complete transparency. Gone are the days of multiple middle men and never really knowing what is driving negotiations and the decision making process. They’ve taken out all of the guesswork by doing away with the traditional commissions model. Reali Experts are full-time, salaried employees, whose only motivating factor is making buyers and sellers happy.

How Reali is rewiring the real estate ecosystem

Reali is solving a huge pain point in real estate and making the entire process more efficient and rewarding. Saving on average more than $33,000 in combined commissions per transaction, Reali buyers and sellers walk away from the process with big smiles and fuller pockets. Growth in the San Francisco Bay Area and Sacramento has scaled quickly, and Reali is on its way to expanding service to Southern California and other cities across the U.S.

All of this is made possible by the innovative Reali app, which utilizes advancements in AI and machine learning to optimize the buying and selling process. From smarter workflows to listing price optimization — it’s just the beginning.

I’m excited for Reali’s future and the positive changes it’s bringing! Check it out for yourself on the App Store and Google Play.

Follow Reali’s journey to California and beyond at www.reali.com. They’re hiring, too. Visit www.reali.com/careers to check out opportunities to join the team in San Mateo, CA.