Sign in

💡 Product Designer & Researcher | UX Lecturer |

Learn a 4 steps process to conduct user research, starting from formulating research questions to finish presenting findings to stakeholders. This guide’s aim is to help you shape your own research framework.

UX researchers
UX researchers

User research’s sacred mission is to observe the user to figure out how people interpret and use products and services. It is used to better build digital products, but traditionally has been used to improve any offline product or service such as a new car concept or a new banking service.

There is a collection of methods or techniques conducted before or during design that will help create a product that is usable, successful, and useful for the user to others that are frustrating for all. …

A design challenge is something all designers have to face in order to secure a new job. Usually, software companies give you a week to complete the task, others will ask you to find a solution in a 4h in-house exercise. Learn a “6 steps” frame-work to nail your next interview.

The 6 steps process.

Almost all software companies will ask you to complete a task to prove you have the necessary skills to fulfill the job requirement. Generally, they will ask you to only spent from 2h to 5h to finish the task. Here is when having an agile and structured design framework can save you from a messy and time-consuming workflow.

This article will go through this process by giving you a real case study for Sage, a cloud base company providing accounting solutions to business. Learn the process and best practices to help you get your dream job.

The process:

1: Why? Define the…

To validate a new or improved concept is necessary to test it with users. Remote unmoderated usability testing is by far the quickest and cheapest technique to validate an experience and a well-suited technique for an agile development environment.

UX Designers working together
UX Designers working together

What is a remote unmoderated user test?

A remote unmoderated usability test is a highly used technique used to validate applications, SaaS platforms, websites and all kind of software that needs testing before rollout. This is mainly used to predict the success of its functionality, but you can measure other indicators such as engagement, satisfaction and TTC (Time to completion).

Your first option is to conduct the test using a remote user research platform (it’s like a virtual UX lab) like User Zoom or User Testing. These platforms are an all-in-one tool to conduct research and testing, on a normal basis this software combines a platform to…

There are lots of design frameworks out there, being the Google’s design sprint one of the most famous ones. Here you’ll find a guide to run your first design sprint with an example and resources.

Google’s design sprint framework.
Google’s design sprint framework.
Google’s design sprint framework.

Getting Ready:

Always small teams, never exceeding seven people. The group has to be formed by company employees with different roles, from designers to developers, marketing strategists or product owners.

Out of this list of participants, one person has to be the “Decider” of the group, which means this role has the last say when the group needs to decide something important or when is a tie.

The sprint has to be lead by a Google certified instructor or a person with some experience leading workshops. The leader won’t participate on the sprint decisions.

  • Post-its.
  • Whiteboards and whiteboard markers.
  • Tiny stickers to…

Rapid research is about creating an agile and lean work frame that helps to discover as much insights as possible in a short period of time.

Rapid UX research
Rapid UX research
Rapid UX research

Discovery in UX projects is an important part of the design process and is the starting point for the team to kick off a new project. This article will explain some research techniques you can apply on any discovery phase.

The Product Design team was asked to complete a two weeks research sprint to investigate a new concept for a new feature for our Banking Services: Withdraw Cash Money without a Card.

The challenge was to emphasise and understand the needs of a target group within only two weeks. …

A complete guide of all time favourite UX research techniques, from primary and secondary research to quantitative and qualitative research.

UX research qualitative and quantitative technioques
UX research qualitative and quantitative technioques
Top UX research techniques of all times

This article starts revealing why UX research is necessary and the function it has on the design process. I’ll walk you through between the differences of UX Design and UX Research and where they both meet to minimize the risk of failure. We will continue learning about the misconceptions of research design, and finally, the article will end with the top research methods of all time.

“Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another.” — Alfred Adler

I’d like to tell you a little story to help…

Why is UX research important to design a successful product? Here are some good practices to start doing research the right way.


Recent years, startups and big corporations increased their enthusiasm for research among the discovery phase of a new or existing product.

Businesses understand that meaningful innovation requires to learn and understand human-centered behaviours, not only are important the 5 W’s, we need to go deeper and empathise with the personas willing to use the product.

Later on, in the ideation and sketching phase of a product we will play these personas, designers are empathetic amateur actors playing a given role.

Empathy — the ability to understand and share the feelings of another.

Here you can find the 7 golden rules…

Working in a lean startup can be challenging for different reasons, but speed and quality are key, for that reason we created a flexible framework that will help you set up the approach of a research project.

The 5 stages of the design sprint
The 5 stages of the design sprint

Discovery is an important part of the design process and is the starting point for the team to kick off a new project. Usually the Product Designers or User Researchers are given a sprint or two in order to understand the problem and find pain points and insights to solve the problem later on.

The challenge is to emphasise and understand the needs of an audience within a short period of time. This constraint encourages us to create an agile and lean framework to discover as many insights as possible.

It is important to team up with a fellow team…

Solving product design exercises in a few hours is an important skill for all UX Designers when working on your portfolio or improving your technique. Here I’ll show an exercise I completed in 5 hours.

Card-Free ATM machine concept


I, as a user, want to be able to withdraw cash from an ATM in as little interactions as possible, without using my debit/credit card or smartphone so that I can be more independent when traveling.

Acceptance Criteria:

1. Devise a flow that allows any user to withdraw cash in as little interactions as possible with the system.

2. The use of debit or credit card and smartphone is not possible. Find another way.

3. Give proof to the user of the transaction he/she made in an innovative way.

4. Design the GUI for this.

5. Justify your choices/actions.



Ideation is an important part of the design process. When you have a well defined problem and a comprehensive research is time to ideate possible solutions with the team. We decided to run a 4 days “Design Sprint” to validate possible ideas. Here I’ll explain how we did it and what we‘ve learned.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store