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An idea or a series of ideas may seem to appear out of nowhere and in some cases, they can be carefully shaped with a few pointers and a bit of planning. Either way, there is some kind of buildup or frame of reference that leads up to the new ideas. In this article, I focus on the latter. Meaning, a more structured approach to guiding teams through ideation. This approach can be applied to any case where you want to generate new ideas, it could be that you want to improve your existing product/service or you may want to come up with a completely new solution. The beauty of ideation, whether it is planned or not, you are in the search for the unexpected and it can take you to places that you would never have thought of in the first place. …


Oriole Bolus

Oriole is the founder of Ideaflow Studio. A design studio for all things Design Thinking

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