… In my opinion we should push for more education at a young school age in regards to financial literacy, getting individuals more comfortable and knowledgeable about the topic would save people a lot of time, stress and money. As a part of our series about “Women Leading the Finance…

An Interview With Orlando Zayas — A clear understanding of what other funding sources the startup must tap into to make sure they can keep growing and raising more funds. As part of our series about “5 Things I Need To See Before Making A VC Investment” I had the pleasure of interviewing Justin Jackson. Justin…

An Interview With Orlando Zayas — Stay connected to your customers. Word-of-mouth sales remain incredibly important. During the height of the pandemic, LaBruna Skincare’s TikTok received a lot of attention, introducing an entirely new audience to its plant-infused beauty products. Since then, Nina saw a surge in web traffic from the TikTok page. …

An Interview With Orlando Zayas — Product availability is vital. Having a large assortment is great. Your customers aren’t happy when they find the style and color they’re looking for but not the right size. As retailers, focus on the size distribution of the assortment in the store. …

An Interview With Orlando Zayas — Define your brand and target audience. It is critical that you understand your potential customer base and that you zero in on who you want to serve. Dive into their demographics, habits, and interests. It is important to educate yourself on what brands resonate with them and why. …

An Interview With Orlando Zayas — Know your product — you are the ultimate ambassador of your business and your brand. You need to know the product inside and out — where is it made, what makes it fabulous, and why your customer needs it. Give your staff the knowledge as well. …

An Interview With Orlando Zayas — Treat people how they want to be treated. Train your leadership teams to emulate your brand values, pay attention to the store dynamics. As a part of our series about the five things a business should do to create a Wow! …

An Interview With Orlando Zayas — Know your Consumer. Name them, build out their personas and further Identify them. Make sure everyone in the company knows who you are selling to because they will keep you in business if you take the time to fully understand their wants and needs. As a part of my series…

An Interview With Orlando Zayas — Passion. Do you care? Do you REALLY care? Like you’re making shampoo and it’s boring you to death, then don’t be in the shampoo business! As part of my series about the “5 Things You Need To Know To Create A Highly Successful E-Commerce Business”, I had the pleasure of…