To Be Consistent

The idea of the slogan “Coke Is It” in the 1980s reflected the feeling that whatever it was that we were looking for, the answer was that cola of choice. In Japan, for example where the cultural zeitgeist was perhaps different, the slogan was “I feel Coke” to ensure that this cola was not a just an object of still-life, but a relevant lifestyle that was imbued with the appropriate cultural nuances.

Sometime we are never sure what we’re looking for as we rush around in our lives, too busy juggling careers and family―making sacrifices in the process―and still too busy to actually slow down and to take stock of a very valid why.

Perhaps we ask these questions too late; however at any point during our lives to align ourselves so that our judgment criteria is not necessarily whether we gain or lose by doing something―whether that is money or weight―the important thing is for us to be aware that our objectives will affect our criteria, and vice versa.

In contrast to the way that the Renaissance period within the Middle Ages was named after its great artistic, cultural and philosophical strides, the Reformation― the self-named era that followed, was perhaps self-consciously aware of the dynamic that created the dichotomy of thought that affected many spheres.

Whether it is continued dynamic tension or whether it is through mindful and reasoned choice which begets our best and most consistent ideas―we would need to find this out for ourselves. One’s self-perspective is thus critical for appraisal when one is ready to stand still for a moment.

Excerpt from Smart Choices: Technology, Ethics & Innovation available from Amazon in paperback or as a Kindle edition.