Six lessons we learned to drive meaningful change as a team
Although working at a well-funded unicorn start-up comes with rapid career growth and access to amazing resources, it also comes with a litany of unique challenges that have required continuous iteration in how we approach product design. Here’s a window into our world to share some of the approaches that have helped grow the value of design at ServiceTitan.
1. You cannot turn a battleship by running in circles
There’s a magical aspect to the first 3–6 months in most new design jobs. The challenges are fresh, the excitement high and your perspective as a designer is completely free from any existing internal company challenges. …
In the beginning, early storytellers used stones to carve sequences onto cavern walls — seems somewhat natural that designers evolved to sketching user flows on whiteboards.
At one point in time, those dry erase moments of genius would enter the hamster wheel, cycling from hand drawn paper prototypes and Balsamiq wires to low-fidelity B&W mocks that would eventually be painted by the visual designer.
Then Sketch came along *vector angels singing*, suddenly the UI phase started to enter the conversation earlier and earlier — prompting multiple fidelity vs. timeline quadrant charts, ad nauseam.
Rob Simon
B2B2C enterprise SaaS design leader
