Why we choose profit
Jason Fried

Something that I never hear David or Jason talk about, pertaining all this profit talk, is that profit is ethical. Profit means that you’re providing a value immediately in a (at least near term) sustainable way, where as running on profitable business means that you are giving some kind of short term value away for free in return for a monopoly later, which is unethical.

For that reason, among others, I’ve always looked up to 37 Signals / Basecamp.

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