Sequencing Matters…

Imagine putting your underwear over the top of your pants?

Only Superman can pull that off without looking like a freak.

Underwear first.

Sequencing matters, right, not just in morning routine?!

Let’s say you are a entrepreneur, founder or small business owner…

You know you need copy and content in 2020.

So, you are learning to write copy yourself.

You have written a catchy headline, typed out your offer and know what you want prospects to do.

But, you are not sure what sequence to put them all in.

There are several options…

Do you lead with a story?

Do you lead with a headline?

Do you need a bizarre picture?

Etc…

How do you know what will work?

HINT: The only way to know is to create it and distribute it and let the market decide.

But why reinvent the wheel?

If you know your destination is go somewhere North rather South, it’s better to start North and correct course to realise the destination is actually North-East.

Same with sales copy — model what works, then course correct based on market response.

“But how do you find copy that works in the first place Orren?”

You need to find real ads…

Not just real ads, but ads that are tested and proven to sell.

In advertising and copywriting there is a practice called collecting swipe and putting it in a swipe file.

Swipe is a collection of tested and proven promotion created by others.

The collection of this type of promotion act as a template where you swipe (steal) what works, saving you time.

*Don’t actually steal words, model structure that work.

Now collecting a swipe file takes a long time, years even…

So, I have put together a 150+ page eBook that collates over 100+ famous ads by the likes of:

• Kodak;
• Whitman’s Chocolates;
• Proctor And Gamble;
• Remington;
• Sears;
• Pears’ Soap;
• Cabots;
• Pabst Beer;
• Waterman’s Fountain Pens;
• Winchester Rifles;
• Quaker Oaks;
• Aberdeen National Bank;
• Bank Of Commerce;
• Olivilo;
• Etc…

And I break down the copy of each ad into ad categories and then the elements that are used in each ad so you can see common denominators — here is the table of contents:

• Chapter 1: Elements;
• Chapter 2: Sales Scripts;
• Chapter 3: Sales Script Swipe — Scripts For Advertisements;
• Chapter 4: Sales Script Swipe — Scripts For Opt-in & Free Products;
• Chapter 5: Sales Script Swipe — Scripts For Content;
• Chapter 6: Sales Script Swipe — Scripts For Low-Priced, Main & High-Priced Products; and
• Chapter 7: Appendix — Important Things That Need A Mention.

You can get your copy for $5 if you get it in the next 7 days: https://rebrand.ly/2f59a

$5 won’t help me retire on a yacht, it is simply to make sure people value it!