The More Things Change, The More They Stay The Same…

I am sure you have heard the saying before.

It is usually sarcastic, but many times rings true.

And it does with marketing and sales.

We hate that our faces are stuck in phones.

But what we fail to realize is that history tends repeats itself.

Over-and-over.

Once people understand that copywriting is the most important factor in creating sales, they then want to start learning the basic so they can begin writing copy themselves…

But they hit a hurdle…

That hurdle is they need to know what elements are used.

Then they need to know how to sequence of those elements in a script.

Then they need to come up with original copy for each of those elements — that is hard, that is why copywriters are paid:

• $1,000s per piece; or
• $0.10-$5 per word; or
• $100s per hour; or
• 1%-10% of sales.

So, to write copy themselves without hiring an expensive copywriter, people usually want to see examples of elements and sequences of elements translates into real ads.

Now, to do that you need to find real ads…

Not just real ads, but ads that are tested and proven to sell.

In advertising and copywriting there is a practice called collecting swipe and putting it in a swipe file.

Swipe is a collection of tested and proven promotion created by others.

The collection of this type of promotion act as a template where you swipe (steal) what works, saving you time.

*Don’t actually steal words, model what works.

Now collecting a swipe file takes a long time, years even…

So, I have put together a 140+ page eBook that collates over 100+ famous ads by the likes of:

• Kodak;
• Whitman’s Chocolates;
• Proctor And Gamble;
• Remington;
• Sears;
• Pears’ Soap;
• Cabots;
• Pabst Beer;
• Waterman’s Fountain Pens;
• Winchester Rifles;
• Quaker Oaks;
• Aberdeen National Bank;
• Bank Of Commerce;
• Olivilo;
• Etc…

And I break down the copy of each ad into ad categories and then the elements that are used in each ad so you can see common denominators — here is the table of contents:

• Chapter 1: Elements;
• Chapter 2: Sales Scripts;
• Chapter 3: Sales Script Swipe — Scripts For Advertisements;
• Chapter 4: Sales Script Swipe — Scripts For Opt-in & Free Products;
• Chapter 5: Sales Script Swipe — Scripts For Content;
• Chapter 6: Sales Script Swipe — Scripts For Low-Priced, Main & High-Priced Products; and
• Chapter 7: Appendix — Important Things That Need A Mention.

You can get your copy for $5 if you get it in the next 7 days: https://rebrand.ly/2f59a

$5 won’t help me retire on a yacht, it is simply to make sure people value it!