If you have a fixed budget and bids for app campaigns than you know that the only way to improve UAC campaign performance is with creatives. The more you do, the better understanding you’ll have on what works and whatnot. The good side is that you are not in the…

Google has just announced a new portfolio bid strategy to help optimize performance across multiple campaigns. New additions are Maximize conversions and Maximize Conversion Value. You can pair these two with shared budgets to get more conversion value or conversions. It’s recommended to include campaigns that share a budget and use Maximize Conversions, Maximize Clicks, or Maximize Conversion value in the same portfolio.

Remarketing is an important and often crucial part of advertising. It is used for increasing sales and driving brand awareness. Google in its new update enabled quicker remarketing audience sharing. You can now enable continuous audience sharing in manager accounts. With the option enabled, remarketing lists will now be shared with all sub-accounts. Of course, you’ll control which lists are active. Soon, you’ll also have the option to share lists created in sub-accounts with your manager account.

Capturing leads is important for every business. Measuring the quality of the leads is even more important. Sometimes is hard to do campaign optimization based on the lead quality. An example would be capturing conversion data in offline CRM. Offline Conversion tracking (OCI) allows conversion import directly into Google Ads. OCI gives a better insight on campaign performance as you have a better view of your creatives, bids and targeting efforts.

With Google Ads simulator you can see a potential campaign performance at different bid levels. These simulations used to be available only for campaigns with Target CPA or manual bidding but now are also available for Target ROAS bid strategy. With this update, you can finally see how a higher…

Managing your campaigns is often time-consuming, especially when monitoring dozens of them. It can be challenging to diagnose what might cause fluctuations in metrics. With the new Google update, explanations are now here to help you with just that. You can view the most likely factors that lead to impressions…

If you want to create a successful search campaign, it’s essential to do thorough keyword research. One of the best starting tools for keyword research is Keyword planner. There you can search for new keywords, get historical metrics and forecast future. Google updated Keyword planner with Multiple plans and plan sharing. Now you can create, save and share plans directly within Keyword Planner. In the past, if you wanted to share your keyword plans you would need to create, download, and email them individually. And now you can do everything within the Planner itself. This is very useful in situations where you are preparing keywords for different types of services or product lines.

To get the best performance out of your campaigns, we recommend using Smart Bidding. Smart bidding is a subset of automated bidding strategies that uses machine learning to optimize for conversion value or conversions. With the latest google update, things got even more interesting when it comes to smart bidding. …

On November 7th, Google released its newest v1.2 update for Google Ads Editor. Newly introduced features are: Support for Discovery campaigns and App campaigns for engagement, shared negative keyword lists, condensed edit pane, and searchable errors. App campaigns for engagement allow you to write encouraging text to direct users to…