It’s great to read that you are now three founders and a total staff of ten, Walt. It took us longer to grow to that size. I think that as you ship fast, white-glove with clients, pivot well in those many small bets, you will be building a reputation and proclaiming who you are.
I’d like you to know that you soon wont mind when people get the wrong idea about the company you are building. I can tell you that this is probably the case because I still hear it a few times/week. When I hear a really smart person describe either me or my startup and they are wildly off, I now think, that’s news I can use. Where am I representing myself or the startup weakly? That’s what I ask myself.