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Two Pulitzer Prize Nominations, this book is a coffee-table book about the remarkable history of the world’s largest maker of outboard motors. First known as “detachable row boat motors”, a race for outboard speed and power has propelled the marine industry from Evinrude’s small shed in Milwaukee into a billion-dollar worldwide company. This classic volume documents OMC products from 1909 to 1993. 85 color and 119 black and white illustrations.
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Book ID Asin: 0945903103
Book Title: Evinrude Johnson and the Legend of OMC
Book Author: Jeffrey L. Rodengen
Book Format and Price:
Book Format Name: Hardcover
Book Format Price: $29.97
Book Price: unknown
Book Category: Books, Engineering & Transportation, Engineering and unknown
Book Rating: 26 ratings
Evinrude Johnson and the Legend of OMC by Jeffrey L. Rodengen Book Review
Name: Professor Joseph L. McCauley
Rating: 2.0 out of 5 stars
Title: Not up to par
Date: Reviewed in the United States 🇺🇸 on March 25, 2008
Review: Rodengen’s ‘Iron Fist’ is a first rate biography with nothing kept hidden, but this book reads as if it were commisioned by a very weak OMC PR guy, it’s really not up to the standard. Webb’s old book, which was written by an OMC person, has far more interesting photos of old motors. What really irritates me: calling the fat 50 the most technologically advanced outboard of its time. Where did that ridiculous notion come from? I can’t imagine that an informed PR man like Jim Jost, or good engineers like Edgar Rose and Charlie Strang, could have made such a laughable claim (they were all three at Kiekhaefer Corp. around the time the fat 50 was produced). The most technologocially advanced outboard made by OMC was the loop charged 3 cyl. model in the late 1960s, which dominated OPC racing in the 1970s and ’80s in its class (and beyond) and was a pleasure to run. Unfortunately, OMC produced old style V-6s while Mercury produced the V-6 looper and was the motor to beat in Mod-VP and the corresponding tunnel classes. The 3 cyl. loopers had the problem of rapid cyl. wear into an egg shape, requiring ball honing abnd new rings frequently to keep the compression at a peak of 150–155psi, and reboring once the wear hit .002" I know because I kept 2 powerheads race ready, and rebuilt each one 1–2 times per season. But the fat 50?! Don’t make me laugh!
What I missed most in this book: any technological description of the old opposed twin and four racing motors, with photos of winners like Bill Tenney, whose name and photos can’t be found on the web although he dominated several classes as late as the 1950s. For the description of how OMC set world outboard speed records from 1959–1991, you’ll have to see the Kiekhaefer biography by the same author.
How about a book describing Dieter König and Robert McCullough and their racing efforts? The big Scott move in the late fifties eventually flopped, but was strongly supported and interesting. Few people today know about the factory’s attempt to break the NOA record ca. 1958 with twin Scott sixty powerheads bolted to an extended downhousing (I first saw it displayed before the record attempt at the Chicago Boat Show, and Sam Cullis has informed me that it was a Soriano-Dupuy unit). The hydro was driven at the Knoxville Boat Club, where most NOA speed trials took place, and I seem to recall (?-can anyone correct me) that the driver was Buddy Mallonee, the main Scott driver for Gateway Sporting Goods in Knoxville. Gateway, run by my father’s nemesis J.C. Leatherwood, was basically the Scott-Atwater Team in that neck of the woods (we drove Mercurys). The record attempt was abandoned due to technical problems (Sam Cullis, who is extremely well informed, told me that the hydro porpoised). In the 1958 NOA nationals on Old Hickory Lake in Nashville, I watched while one set of Scott clamp brackets after another broke (the motors simply fell sideways), and McCullouch flew in parts from the nearest distributior, or from the factory.
Name: anttrac
Rating: 5.0 out of 5 stars
Title: A facinating history and an American legend.
Date: Reviewed in the United States 🇺🇸 on November 1, 2014
Review: Jeffrey Rodengen is noted for his in depth corporate history books. Some companies have a rather mundane history and Jeffery’s exceptional style can do little to make it interesting. Evinrude Johnson has an exceptional history and Jeffrey has brought it to life. From Ole Evinrude being ousted from his own company to the Briggs and Stratton connection. It’s all here the fascinating evolution of a company when success depended on the vision of one man, not a corporate conglomerate. Well worth the read.
Name: Bob Johnson
Rating: 5.0 out of 5 stars
Title: A good read if you’re interested in the history of these …
Date: Reviewed in the United States 🇺🇸 on October 5, 2015
Review: A good read if you’re interested in the history of these iconic outboards and I/O’s. As in his other similar books, the author provides an amazing level of detail.
Name: jean
Rating: 5.0 out of 5 stars
Title: My husband was thrilled with the book. He started …
Date: Reviewed in the United States 🇺🇸 on July 20, 2014
Review: My husband was thrilled with the book. He started at OMC right out of the Navy until he retired after 25 years. Geat book for people interested in the history of boats and motors.
Name: Sophia Jane
Rating: 5.0 out of 5 stars
Title: Great book in great condition!
Date: Reviewed in the United States 🇺🇸 on August 10, 2015
Review: Great book in great condition! Thanks!
Name: reg
Rating: 5.0 out of 5 stars
Title: Five Stars
Date: Reviewed in the United States 🇺🇸 on January 23, 2015
Review: A great history lesson on a great motor manufacture!
Name: Debra
Rating: 5.0 out of 5 stars
Title: Five Stars
Date: Reviewed in the United States 🇺🇸 on February 16, 2016
Review: Excellent
Name: George Salomskas
Rating: 5.0 out of 5 stars
Title: Cool!
Date: Reviewed in the United States 🇺🇸 on March 17, 2015
Review: Excellent! Very good reading.
