Part 2: How Do We Do That? —

Wondering how we do our job as web developers?

Like any good worker — we have our toolbox.

And this is one website development tool!

How do you determine the pulse of your website? will return the popularity of your website through traffic rank relative to other sites. Alexa returns Global and US ranking based on unique visitors while returning your top visitor locations based on country.

Alexa also provides user engagement through bounce rates, page views, and time on website. Then you get a list of search-traffic, upstream visits, inbound links, and what sites are related to your website and where they go after visiting your website. Don’t forget to view your website’s demographics.

What Does it Mean?

These numbers give you an idea of the history of the site and the level of engagement from the general public. The numbers are general but they should be seen as valuable related to the overall health and public awareness of your product or brand.

Some of the most interesting numbers we would look at are if there was a rise or drop in your website’s popularity. This would indicate a change in technology that either improved or ruined the websites traffic. This might have been a change in keyword services, adword campaign adjustments, a new site-launch, or any other range of alterations that occurred around that specific time period. It’s worth the investigation, especially if it’s a drop in site popularity!

Looking at Upstream Sites will provide inside as to how people find your site. There will be further ways to measure these and make adjustments, but this is a great insight at a high level. Viewing how many sites link into your website is important as well. These Inbound Links not only provide traffic, but they also provide SEO credibility.

A lot of information is provided at a very general level here. Things like related sites, speed of page load, and search engine keywords are very general on the free Alexa site overview. Digging deeper with the Audience Demographics can be handy if you have not had any insight into these numbers. You might be dealing with a product or brand that is directed at a certain market, but after viewing gender, education, and location of page views, you might see that your site needs measured further and adjusted to convert the right kind of market.

Did you miss last week’s post, Part 1? Head here to check it out!