Osinachi UkomaduBuilding an E-Commerce Startup In Africa? You Need to Know ThisThe e-commerce market in Africa was valued at US$ 241.6 billion in 2022. According to the IMARC Group, the market is projected to…Nov 4, 2023Nov 4, 2023
Osinachi UkomaduCommunicating During Crisis: A Case of HerosheWelcome to the concluding installment of our previous article on Rising Through Business Challenges: The Case of Heroshe and External…Sep 18, 2023Sep 18, 2023
Osinachi UkomaduRising Through Business Challenges: The Case of Heroshe and External StakeholdersBetween November 2021 and March 2022, Heroshe faced significant public backlash due to multiple issues with our stakeholders. People were…Sep 13, 2023Sep 13, 2023
Osinachi UkomaduImpact of External Factors on the Logistics Business: A Case of COVID-19 and Regulatory BodiesSarah is a small cafe owner who started her business just around a year before the pandemic. Amid the COVID-19 pandemic, her business, a…Sep 5, 2023Sep 5, 2023
Osinachi UkomaduMoving on After a Business Failure: My ExperienceLaide is a Nigerian businesswoman who lives in the US and sells clothes to her clients in Africa. She faced many difficulties and losses in…Jul 26, 2023Jul 26, 2023
Osinachi UkomaduE-Commerce 2.0 and the African LandscapeLydia is a Ghanaian entrepreneur with an unwavering determination to create an African e-commerce empire. Despite encountering challenges…Jun 21, 2023Jun 21, 2023
Osinachi UkomaduThe Current Drivers of E-commerce Growth in Africa: Mobile Money & DigitizationThe e-commerce landscape in Africa has changed drastically with the penetration of several innovations that have altered the course of the…Mar 2, 2023Mar 2, 2023
Osinachi UkomaduThe Future of e-Commerce in AfricaWhat will e-commerce in Africa look like by 2040?Feb 2, 2023Feb 2, 2023
Osinachi UkomaduI Spent 8 Weeks at the AWS Accelerator Program. Here’s How Much Success We Have RecordedAttending an accelerator program comes with several exciting benefits. For example, startups that pass through accelerator programs enjoy a…Sep 13, 2022Sep 13, 2022