Osnat LidorSales-Led Should At Least Go Hybrid-Self-Serve or They’ll DieCompanies clinging to traditional sales-led models risk failure. The market demands faster, more accessible solutions. While challenges…Aug 4Aug 4
Osnat LidorDriving Bottom-Up Growth Through Up-Skill Marketing ProgramsIn a sales-led B2B enterprise software environment, the primary targets are C-level executives and top decision-makers.Jun 3Jun 3
Osnat LidorEffective Lead Segmentation: Enhancing Conversion Rates and Pipeline ManagementDivide and conquer your leads pipeline, dear marketers! Big buckets don’t work anymore.May 23May 23
Osnat LidorSingle or Multi-Mar-Tech?HubSpot reached $2.2Bn in ARR, and starts Q1 2024 with a whopping 23% growth compared to Q1 last year 📈 Impressive numbers!May 11May 11
Osnat LidorOn ABM PersonalizationWhat is one of the best indicators for great sellers and customer success folks?May 8May 8
Osnat LidorOn First PrinciplesI love seeing experienced marketers approach a situation with a First Principles mindset.May 4May 4
Osnat LidorOn Teens and MarketingParenting my 16-year-old son turned out to be different from what I expected.Apr 28Apr 28
Osnat LidorOn Messaging FocusFeeling like your core message is just too complex? If explaining what your company does in a boilerplate takes forever, you know you’ve…Apr 23Apr 23
Osnat LidorOn MQL QualificationTransforming ‘just leads’ into valuable deals requires real collaboration between marketing and sales. Marketing can bring all their MQLs…Apr 15Apr 15
Osnat LidorOn ABMIn B2B software for enterprises, ABM is the number one keyword in every marketing QBR. Account-based marketing is the way to go, but many…Apr 10Apr 10
