Mikä Malcolm Gladwellin ketsuppijutussa viehättää?
Malcolm Gladwell is a master of misdirection and the slow play. He bluffs, demurs, head fakes and suddenly raises the stakes. His stories have threads that weave in and out, and he can fool you as to which thread is the “A” and which is the “B” story. He can fool you about his thesis, and even more astonishingly, he can fool you about whether or not he actually has one — in either direction.