6 Steps to succeed your outbound marketing strategy

  1. Define ICP : Ideal Customer Profile
  2. Create a database with ICP
  3. Segment and score targeted companies
  4. Find the right contact : Buyer persona
  5. Email marketing automation
  6. Track results

1. Define ICP : Ideal Customer Profile

  • Industry/vertical
  • Number of employees
  • Revenue
  • Web Trafic
  • Geography
  • Technology they use
  • Year of creation

2. Create a database with ICP

  • Sirene : for french companies, ables to segment by sector of activity, size or geolocation (it’s free)
  • Prospectwith : contains also the email to contact for those companies
  • Nerdydata : Able to segment companies by technology. You can search for companies using Salesforce or that have been created by Shopify
  • Crunchbase
  • Linkedin

3. Segment and Score targeted companies

  • Score Organic trafic (ex : 1 for companies with more than 1M visitors)
  • Score Paid trafic (implies user engagement, 0.1 if low paid traffic)
  • Score Startup in function of the date of creation
  • Score Industry (ex : 0.25 for Media)
  • Score Number of employee

4. Find the right contact

5. E-mail marketing

  • A catchphrase
  • The added value of your business
  • Call to action: demo request for example

6. Track results

  • Opening rate
  • Response rate
  • Spam reporting rate
  • Number of leads generated
  • Number of conversions
  • Conversion rate
  • Distribution of openings by time of day

Conclusion

--

--

--

Growth Manager at @restapp

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

9 Ways to Market Your Small Business without spending a dime

A few FollowCo Case Studies

How to Put on Your Marketing Hat (For Creatives)

how to put on your marketing hat (for creatives) — Jordan Brunelle

Sony Interactive Entertainment now has its own blog too

Top Email Marketing Providers for 2022

Top Email Marketing Providers for 2022

How does influencer marketing target kids?

Leading 7 Ways to Develop a Strong Business enterprise Presence on Social Media

Fraud Detection, Fake Social Activity and Audience Health in Influencer Marketing

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Othmane Lamrani

Othmane Lamrani

Growth Manager at @restapp

More from Medium

Nurturing collectives — Lessons on love and holding space

Scholarship Checklist for High School Counselors — 2022 Edition

Overcoming Fears with Successful Strategies

How to Ensure Efficient Brainstorming Sessions