I love building products that solve new customer problems, which is why I’ve worked for startups my entire career. Part of solving new problems is helping the market understand why existing solutions may not be appropriate. In my experience the best way to have this discourse is in the public sphere, where the market can hold vendors accountable to their claims. It’s not always pleasant for the vendors and sometimes when vendors challenge each other’s positions, it’s tempting to get lawyers involved. When one vendor is much larger, they sometimes resort to legal bullying.

We recently received a letter from Splunk in response to some views we shared on our blog and in a white paper. I’m posting their letter and our response because it’s our responsibility as a vendor to make this discourse public. Ultimately it doesn’t matter what we think or what Splunk thinks. It matters what the market thinks.

Is this going to hurt? You bet. We have different opinions and we’re highlighting things that may not be pleasant for Splunk to acknowledge. Splunk is going to share their opinions and they’ll probably point out things that we don’t want to hear. Being transparent and honest doesn’t come for free. If it did, it wouldn’t be worth much.

Is this what’s best for our customers, their customers and the market generally? Absolutely. And that’s what matters most. We get paid to solve new problems and the market will pick new products only if they’re better than the solutions that currently exist. This isn’t the last you’ll hear from us on this topic and it’s likely not the last you’ll hear from Splunk about us. Our promise to you is that you’ll hear as much of it as we can share.