Apple won’t sell the AirPods by enumerating their tech specs but by evoking an emotional, aspirational response—which is an approach vividly different from nearly anything else that comes out Silicon Valley’s burgeoning nerdtopia.
Why Silicon Valley is all wrong about Apple’s AirPods
Chris Messina
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ok. how about a non technological important feature: not falling when you run and sticking solid in there? this is not some claim made by pundits? Apple claims the virtue of fitness but designed something that is not fit for running…