Luck in Hanoi

Luck always seemed to me to be mediaeval marketing that wouldn’t die.

Why would I do that? Eat that? Go there?

Luck.

Really? Okay.

Unpalatable foods are eaten. Items are burnt that contribute to air that’s currently cut-it-with-a-knife consistency.

So far, so dumb, but luck is a concept that never translates well. A one word catch-all that’s routinely applied across the board.

Any religious behaviour boils down to chasing luck — in this life or the next — whatever the assorted phrases used to describe or excuse it.

And the adjective “lucky” is still routinely added to anything that otherwise would be a hard sell.

When even the concept of luck finally moves beyond belief, the chances are, it’s already become tradition.

Why do we do this? Because we always did.

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